{"id":25818,"date":"2026-03-04T09:31:08","date_gmt":"2026-03-04T12:31:08","guid":{"rendered":"https:\/\/dev.adorocupom.com\/blog\/?p=25818"},"modified":"2026-03-04T09:31:11","modified_gmt":"2026-03-04T12:31:11","slug":"missao-reforma-leroy-merlin","status":"publish","type":"post","link":"https:\/\/adorocupom.com\/blog\/missao-reforma-leroy-merlin\/","title":{"rendered":"Miss\u00e3o Reforma: A nova Webs\u00e9rie da Leroy Merlin com Gagliasso e Ewbank"},"content":{"rendered":"\n<p>Voc\u00ea j\u00e1 imaginou acompanhar os bastidores reais sem filtros e com todos os desafios da reforma na casa de um dos casais mais famosos do Brasil? A <strong>Leroy Merlin<\/strong> transformou essa curiosidade em estrat\u00e9gia de neg\u00f3cio com o lan\u00e7amento da webs\u00e9rie <strong>&#8220;Miss\u00e3o Reforma&#8221;<\/strong>, protagonizada por <strong>Bruno Gagliasso<\/strong> e <strong>Giovanna Ewbank<\/strong>.<\/p>\n\n\n\n<p>Com 10 epis\u00f3dios programados at\u00e9 julho, a s\u00e9rie promete redefinir como consumimos conte\u00fado de &#8220;fa\u00e7a voc\u00ea mesmo&#8221; (DIY) e gest\u00e3o de obras nas redes sociais.<\/p>\n\n\n\n<p><strong><em>Quer economizar na sua obra? Veja os <a href=\"https:\/\/adorocupom.com\/cupons-de-desconto\/leroy-merlin\/\" target=\"_blank\" rel=\"noreferrer noopener\">cupons de desconto da Leroy Merlin<\/a> dispon\u00edveis e aproveite as ofertas em materiais e decora\u00e7\u00e3o.<\/em><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O Conceito: Muito Al\u00e9m do &#8220;Antes e Depois&#8221;<\/h2>\n\n\n\n<p>Diferente dos programas tradicionais de TV que focam apenas na entrega m\u00e1gica do ambiente pronto, a &#8220;Miss\u00e3o Reforma&#8221; aposta na <strong>humaniza\u00e7\u00e3o do processo<\/strong>. A narrativa acompanha a renova\u00e7\u00e3o de quatro ambientes na resid\u00eancia do casal no Rio de Janeiro:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Um est\u00fadio de fotos profissional;<\/li>\n\n\n\n<li>Um ateli\u00ea criativo;<\/li>\n\n\n\n<li>Um banheiro renovado;<\/li>\n\n\n\n<li>Uma cozinha gourmet externa.<\/li>\n<\/ul>\n\n\n\n<p>O diferencial est\u00e1 em mostrar a realidade: a concep\u00e7\u00e3o do projeto, a escolha dif\u00edcil dos materiais, os imprevistos da obra e, crucialmente, o suporte profissional. A ideia \u00e9 criar uma conex\u00e3o emp\u00e1tica com o p\u00fablico que j\u00e1 sofreu com reformas, mostrando que at\u00e9 celebridades enfrentam poeira e d\u00favidas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ficha T\u00e9cnica e Bastidores<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"390\" height=\"220\" src=\"https:\/\/adorocupom.com\/blog\/wp-content\/uploads\/2026\/03\/missao-reforma-leroy-merlin.webp\" alt=\"\" class=\"wp-image-25821\" style=\"width:427px;height:auto\" srcset=\"https:\/\/adorocupom.com\/blog\/wp-content\/uploads\/2026\/03\/missao-reforma-leroy-merlin.webp 390w, https:\/\/adorocupom.com\/blog\/wp-content\/uploads\/2026\/03\/missao-reforma-leroy-merlin-300x169.webp 300w\" sizes=\"auto, (max-width: 390px) 100vw, 390px\" \/><\/figure>\n\n\n\n<p>A viabiliza\u00e7\u00e3o do projeto contou com a expertise da ag\u00eancia <strong>Media.Monks<\/strong>, focada em unir dados e criatividade digital. A escolha do formato vertical para <strong>Instagram<\/strong> e <strong>TikTok<\/strong> demonstra uma leitura precisa do comportamento de consumo de m\u00eddia atual, onde a inspira\u00e7\u00e3o para decora\u00e7\u00e3o nasce no <em>scroll<\/em> do celular.<\/p>\n\n\n\n<p><strong><em>Veja tamb\u00e9m: <a href=\"https:\/\/adorocupom.com\/blog\/leroy-merlin-com-voce-programa-fidelidade\/\" target=\"_blank\" rel=\"noreferrer noopener\">Leroy Merlin Com Voc\u00ea: Tudo Sobre o Programa Fidelidade em 2026<\/a><\/em><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Detalhe<\/th><th>Informa\u00e7\u00e3o<\/th><\/tr><\/thead><tbody><tr><td><strong>Dura\u00e7\u00e3o<\/strong><\/td><td>10 Epis\u00f3dios (at\u00e9 Julho\/2026)<\/td><\/tr><tr><td><strong>Canais<\/strong><\/td><td>Instagram e TikTok (@gioewbank, @brunogagliasso, @leroymerlinbrasil)<\/td><\/tr><tr><td><strong>Parceiros<\/strong><\/td><td>Suvinil, Brastemp, Portobello<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">O Que Esperar dos Pr\u00f3ximos Epis\u00f3dios?<\/h2>\n\n\n\n<p>Andr\u00e9 Paix\u00e3o, diretor de marca da Leroy Merlin Brasil, destaca que o objetivo \u00e9 evidenciar os diferenciais competitivos da companhia. Para voc\u00ea, consumidor ou profissional de marketing, a s\u00e9rie vale ser assistida sob duas \u00f3ticas:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Inspira\u00e7\u00e3o T\u00e9cnica:<\/strong> Observar como produtos de acabamento e decora\u00e7\u00e3o s\u00e3o aplicados em projetos de alto padr\u00e3o.<\/li>\n\n\n\n<li><strong>Aula de Branding:<\/strong> Entender como grandes marcas est\u00e3o migrando da publicidade interruptiva para o conte\u00fado de entretenimento \u00fatil.<\/li>\n<\/ol>\n\n\n\n<p><strong><em>Aproveite e confira tamb\u00e9m todos os <a href=\"https:\/\/adorocupom.com\/cupons-de-desconto\/leroy-merlin\/\" target=\"_blank\" rel=\"noreferrer noopener\">cupons e descontos da Leroy Merlin<\/a> atualizados no Adoro Cupom antes de come\u00e7ar sua reforma.<\/em><\/strong><\/p>\n\n\n\n<p>Se voc\u00ea est\u00e1 planejando sua pr\u00f3pria reforma ou apenas gosta de acompanhar transforma\u00e7\u00f5es de ambientes, a &#8220;Miss\u00e3o Reforma&#8221; promete entregar entretenimento com utilidade p\u00fablica, provando que, com o parceiro certo, a obra n\u00e3o precisa ser um pesadelo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Voc\u00ea j\u00e1 imaginou acompanhar os bastidores reais sem filtros e com todos os desafios da reforma na casa de um&#8230;<\/p>\n","protected":false},"author":5,"featured_media":25819,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"Conhe\u00e7a a webs\u00e9rie Miss\u00e3o Reforma da Leroy Merlin com Bruno Gagliasso e Giovanna Ewbank e veja como o projeto mostra os bastidores reais de uma reforma.","footnotes":""},"categories":[3],"tags":[],"class_list":["post-25818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analises"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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